User eXperience Writing:
Philadelphia Film Society
The situation: Philadelphia Film Society, PFS, is getting a website makeover. They have the mission, the content, and the customers. The site's UX/UI needs a facelift.
The challenge: Keep the integrity of the website copy while improving overall appeal. Research best practices and create suggestions the design team can implement.
Site as it is currently:
All member benefit suggestions:
- Use of iconography
- Combine repetitive language into four groups
- Share where regulars would save money
Membership tier suggestion:
Closer look into Grip & Graffer format:
User eXperience Writing:
Financial Institution
I may get sued if I mention for whom this material was written. But you can see the large financial service I interned for as a UX writer.
The situation: in the big scary world of insurance, there's a lot of jargon long customer flows that--whether they like it or not--they have to finish it. The UX writing team's job is to make it as painless as possible for the user.
The challenge: readability under an 8th-grade level, make sure consumers know what the h*ll they're getting into, and satisfy brand voice and tone.
Tool Tips: State Auto Insurance
States are particular in what words are used for the description of offerings.
Underwriters portrayed the need while I cleaned up the confusing soup of run-ons and 12th-grade reading-level first draft...j*nk so users could understand what they are opting in or out of.
Design Kit Content
Definitions for components within the large financial service's (shh) revamped design kit.
I collaborated with head UI designers and coders to ensure correct usage across their beast of a web presence.
Platform: Figma
