Athena Global Advisors
The situation: summer 2023, I interned as a copywriter at Athena--a marketing consulting company. I worked on internal projects (like the ones you'll see here) and external projects (see UX writing for the work).
The challenge: Make an impression and push myself to create thought-provoking work.
Project 1: Barbie x Oppenheimer
The background: Get people in the office excited about the Barbie and Oppenheimer premieres in summer 2023.
The idea: See the opinions. Who's going to Barbie? Who's going to Oppenheimer? How many M&Ms are in this jar? The winner in the office got a free ticket to Barbie if they guessed the closest number of pink M&Ms, and the same goes for black M&Ms but to see Oppenheimer (if you guess right, you get a free GIF).
Project 2: Assembly Posters
The background: Athena does monthly events that keep the team engaged both in the office and outside. The goal was to add a little flare to the copy and get people excited.
