Pure Vitality

The situation: Introducing Saxbys ~new~ energy drink. It's an energy drink that is tea-based, so it won't leave you feeling jittery. How do we get consumers to take energy by the sip?

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The idea: Everyone has their own thing when it comes to perfect stimulation. Whether it's the unexpected ending to a TV series, overdue self-care, getting outside in the sun, or simply taking a deep breath. 

 

When you're in a rut, Saxby Pure Vitality can get you through it AND keep you perfectly stimulated.

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*I'm not a graphic designer; please be gentle.