Social Media:
Linton Hospitality
The situation: A hospitality company needed consistent management and innovation to continue the growth of their 3 properties and 2 business accounts.
Ferncrest - glampground
The Rex - micro hotel
Society Hill Hotel - boutique hotel
Finding Promised Land - business account for glamping
Finding Brotherly Love - business account for Society Hill Hotel journey
Services: Content strategy, social media management, asset design and creation, and caption copywriting.
Social Media:
ClearForMe
The situation: A beauty tech SaaS start-up offering ingredient transparency to shoppers. ClearForMe was looking to do more B2B lead generation via LinkedIn.
The idea: Promote ClearForMe's unique products, new clients, and the fact that you shouldn't need a chemistry degree to understand what's in your makeup and skincare routine.
Services: Content strategy, social media management, asset design and creation, and caption copywriting.
The idea: showcase a founder of one of ClearForMe's clients and understand what transparency in the fragrance industry means to them.
The caption:
Meet Ashlee Posner, founder of State of Change Parfume
🌷🧪🌿
"The future of fragrance smells great! It's filled with proven, safe, and, most importantly, transparent ingredients." 🌷
Key takeaways:
🌿 If you're being thoughtful about your formulations, you do not need to include 300 ingredients
🧪 The shift towards transparency in fragrance is here, with more accountability and opportunity for innovation.
State of Change Parfume: https://lnkd.in/ewwqYWZe
Learn more about the products ClearForMe offers: https://hubs.li/Q0297hZC0 🪄
The idea: showcase a founder of one of ClearForMe's clients and why transparency is important to them.
The caption:
Meet Mike Modula, co-founder of sepia🪴
Sepia was launched this year with an all-inclusive retinol to streamline skincare routines with a clinically backed formula. 🪄
Check out sepia's inspiration, mission, and what ingredient transparency means to them.
sepia's site is currently equipped with Clickable Ingredients™️ so consumers can shop confidently.
The idea: highlight a member of the ingredient team with her ingredient expertise and showcase that knowing what ingredients do is...hard!
The caption:
Can you spot the lie?
Understanding product functions is hard enough. But, memorizing which functions come from each ingredient is nearly impossible.
What we learned from Melissa:
🧪It's impossible to memorize every function of every ingredient.
🪄 Our ingredient team are experts at what they do.
🛍️ Implementing innovative tools will ensure your consumers feel confident when purchasing from the brand they love.
Let's get it clear: ClearForMe's solutions are simple to integrate and easy to love.
Find solutions here https://hubs.li/Q0297hZC0
Social Media:
Athena Global Advisors
The situation: Why are marketing companies on Instagram? Without endless ads, there's not much to be posted. Athena is not the company to flash client work, nor do they create studies and post them.
The idea: Create a strategy that is focused on the people and environment that make up Athena. Get employees excited to be featured while others get to know the people they work alongside.
My inspiration: Think 72 questions with Vogue, Code & Theory's IG, and Architectural Digest. Each refined, personable, and fun.
Social Media:
Fabric Workshop Museum*
The situation: For a school assignment, we were tasked with creating a social media strategy for a local Philadelphia arts organization.
The idea: Create a human-forward experience for people visiting the Fabric Workshops Instagram. Highlight artists and their history, and promote curiosity around events at FWM.
*this is student work
Social Media:
Nirvana Wellness Med Spa
The situation: In the heart of Northern Liberties, Philadelphia, Nirvana Wellness Med Spa needed a facelift on their Instagram.
The idea: A fresh, simple peek into services, spa aesthetics with wellness forward language.
Instagram: graphics and captions in 2021
Services: Strategy, voice and tone development, aesthetic development, and photo shoot planning + implementation, social management, caption and asset creation.
