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Chicken Finger Heaven

The situation: Raising Cane's is the new chicken place on the east coast block. While also being the ~new~ chicken place, down the street from the other chicken place. How do we break through the fluff and get Cane's on consumers' radar?

The idea: Raising Cane's serves a little slice of chicken finger heaven--even on Sundays. When consumers see a Raising Cane, it's their chicken's destiny, fate, and everything in between. 

AD: Gabriel Cabrera

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Cane's Sauce Packets

A way for chicken finger-enjoyers to take a little slice of sauce heaven home.

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